Friday, 31 August 2007

Shu Uemura Cream Foundation & Cleansing Oil

Shu Uemura is also releasing a new cream foundation and a cleansing oil on 1 September in Japan. The new Cleansing Beauty Oil Premium A/I (9450yen for 450ml; 3570yen for 150ml) contains a blend of Asian plant extracts and Western herbs such as lavender, camomile and bergamot, plus amino acids for moisturising benefits. It is Shu's first medicated cleansing oil developed specially for sensitive skin and includes ingredients such as flower oil and avocado oil. It is supposed to help prevent skin dryness as well as acne. The new Cream Foundation (5040yen for 30g) comes in 8 shades with SPF 11 and PA++. Deep sea water makes up 18% of the foundation and it also contains emollient oils for moisturising benefits.

http://www.shu-uemura.co.jp/new/20070827_foundation.html
http://www.shu-uemura.co.jp/new/20070827_oil.html


Here are some photos from the press launch party, including a display of the different versions of Cleansing Oil over the past four decades.

2 comments:

fleckenschnitte said...

The cream fdtn looks appealing to me. Do you by chance know if the lightest shade would work for me? (NW15/Shiseido MQ OC-00) Most Japanese foundations don't come in colors pale enough for me or are too orange/yellow =D
Thanks!

Haru said...

Sorry, I'm not sure but from what I recall, Shu Uemura's lightest foundation shade is not that fair. I had a Caucasian friend who was also very fair skinned and she could not get a good match with Shu foundations.